At the start of the 2016 baseball season, Topps produced it's Now series, which featured a card produced for an event that happened that day. Each card was priced at $9.99 and would only be available for purchase until the next afternoon. Each card would have a print run that was dictated by the number of cards purchased.
Topps followed this series with cards for the AMC television series Preacher.
NOW! Topps has produced it's first MLS Now card celebrating Fabian Castillo for his goal scored on July 16, with a print run of 132 cards. additional cards followed for Diego Valeri (#2 - 88 cards printed), Jack Harrison (#3 - 100 cards printed), MLS All-Star game (#4 - 90 cards, #5 - 81 cards, #6 - 84 cards)