Sunday, June 29, 2014

Post Cereals - Alex Morgan & Omar Gonzalez

Just as the World cup starts, Post cereal featured Alex Morgan of the Portland Thorns and USNT, and Omar Gonzalez of the LA Galaxy and the USNT, as part of their team. In the past Post has featured wrestler John Cena and basketball player Kyrie Irving and are well known for their baseball cards issued on the back of boxes in the 1960s through the 1990s.

The promotion is part of a competition to see which of the Pebbles brands is more popular.  Part of the promotion encourages fans to go online at TeamPebbles where they can play minigames, download apps and become eligible to win prizes included Morgan and Gonzalez signed merchandise. 

The back of the boxes feature a mini-poster to cut out and collect. In my opinion the design could have been much nicer, it is too much of an advertisement...

Friday, June 6, 2014

Ritz Crackers - US Soccer

2013.10 - Mondelez International Inc signed a sponsorship deal as the official snack partner of US Soccer. US National Team members Alex Morgan, Omar Gonzalez and Clint Dempsey will help to market products which include Oreos, Trident gum, Sour Patch Kids and other snack foods...

Omar Gonzalez is currently featured on the back of the Ritz Cracker soccer package. Gonzalez was drafted by the LA Galaxy in 2009, earning Rookie of the Year title after starting all 30 regular season games...

US National debut was against Brazil in 2010. Gonzalez was selected to the US National team for the upcoming 2014 World Cup in Brazil...

Wednesday, June 4, 2014

Coca-Cola promotions

Coca-Cola glass 8oz 2014 FIFA World Cup commemorative bottle. A nice little green and yellow World Cup trophy imprinted on the bottle. The carrying case has a different design on each side. the side not shown features a red soccer ball Coke label amidst smiling green and yellow faces.

2014 FIFA World Cup Brasil
label form the 20oz coke plastic bottle

2012 Summer Olympics - Coca-Cola has released a set of 8 commemorative cans from the design studio Tucker Duckworth. The cans feature the silhouettes of 8 American athletes - Alex Morgan - Soccer, Henry Cejudo - wrestling, David Boudia - diving, Marlen Esparza - boxing, John Isner - tennis, Shawn Johnson - gymnastics, David Oliver - track, Jessica Long - swimming.

A new can design will hit the markets every 2 weeks, with the design also being used on bottle labels..

Coca-Cola has been issuing promotional cans for soccer and various other sports issued from various countries for many years. Coke BR News blog has an excellent display of these items...

2010 FIFA World Cup... not one of their better designs.....

originally published 2012.06.20