Tuesday, February 22, 2011

World Cup USA94 - Promotional Items

Budweiser promotional pin

Sponsorship is a big part of any large event. One of the perks of being a sponsor is advertising that fact. Above are a McDonald's World Cup USA94 patch, and 3 pins. The first 2 pins were attached to a presentation folder provided the following information: "Thank you for helping select a name for the World Cup mascot. To show you our appreciation, the official sponsors of theWorld Cup would like to present you with this special edition World Cup pin set. Thanks again for helping us make soccer history. Canon, Coca-Cola, FujiFilm, Gillette, GMC Truck, JVC, Mastercard, McDonalds, Philips, Snickers.

The third pin is a promotional issue from Fuji Film. Sponsor related items are usually available after mailing in proof of purchase of a product from the sponsor. Since 1966 each World Cup has had it's own mascot. For the 1994 World Cup, the US had Striker, the dog, dressed in a red, white and blue kit, with the World Cup USA94 logo across the front.

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